A record number of men in Bolton are choosing to get non-surgical facial treatments and men now make up 16% of our customers having these treatments.

We have seen a surge in men getting treatments such as muscle relaxing injections and dermal fillers, which have risen from 6% to 16% of treatments carried out – an increase of 10% in 12 months.

Celebrities such as Peter Andre, Rylan Clark and Simon Cowell are all reported to have had a bit of Botox now and then, to keep them young looking, and more and more men are following in their footsteps.

And it’s not just Botox. New research reported in The Harley Street Journal shows that a quarter of men are now having dermal fillers.

The survey results showed that 18% of the UK population would consider using dermal fillers for a number of reasons such as to stay youthful, remain competitive at work and to complement weight loss.

Until now, 90 per cent of all aesthetic procedures have been carried out on women; however, the research found that UK men are bucking the trend with 1 in 4 of male survey respondents having dermal fillers.

“We’ve seen a big increase in interest from men for facial skin treatments over the last year,” explains Clinic Manager Julie Kershaw. “It seems to be part of a growing trend, led by celebrities, for men to do more to keep their skin wrinkle free and young looking, which in turn helps to boost confidence in social and business situations.”

Statistics indicate that nearly a third of UK adults have received an aesthetic treatment for a change in job or career, underlining that youthfulness still equates to success in the workplace for many people.